Kids who feel at home outside

Brave, curious and outside. That’s why we started The Adventure Institute.

Two kids looking up at mountain

Get more kids outside and make it a habit for life.

Why I Started The Adventure Institute

I grew up in Sweden, where being outside was simply part of life. Rain or shine, we learned to read the weather, find our way and look out for each other in the woods. Nobody called it a lesson. It was just childhood play.

Now I’m a mom of two, and I want that for my kids too. But I also know that not every child grows up with the same confidence outside.

In 2020, a friend who was new to the outdoors went on a beginner trip and never came home. It stayed with me. Because knowing how to be outside is more than a hobby. It builds confidence, independence and skills that can help keep us safe.

That’s why I started The Adventure Institute.

We creates short audio adventures that get kids outside, noticing, exploring and learning real outdoor skills through play. The story gives them a reason to look closer. The outdoors does the teaching.

My hope is simple: that more kids grow up feeling at home outside and build a lifelong habit of exploring it.

Lisa Olsen

Who is behind it

Founder image

Lisa Olsen, Founder

Grew up with friluftsliv in Sweden, and started The Adventure Institute so more kids feel at home outside.

Headshot Elaine

Elaine Green, Creative

The one who brings Saga to life. Elaine brings over a decade working with children and entertainment.

Our promise to you

How we make our adventures